Google has introduced a brand-new “activities” segment to select business categories within Google Business Profiles. This addition appears to be primarily tailored for businesses resembling hotels, although not all hotels currently have access to this feature, suggesting it may still be in the testing phase.
Within this feature, Google enables users to include multiple activity names, specify the activity’s price, indicate the target audience for the activity (e.g., adult or child), and provide online booking information, among other details.
This enhancement was first brought to attention by Sohan Jain, who generously shared some corresponding screenshots on twitter.com Here is what the activity button looks like:
Then when you click it you see this entry screen:
Here are some of the fields you can enter for an activity
